Ladislav Špaček’s original profession is pedagogue. He taught at the Faculty of Arts of Charles University, in 1990–1992 he was an editor and moderator for Czechoslovak Television. Starting in 1992, he worked at Prague Castle for almost eleven years as a spokesman for President Václav Havel. He took part in countless top social events, accompanied the President of the Republic to more than 50 countries, where he met dozens of presidents and members of royal families. He is the co-author and protagonist of the television series Etiketa and has written a number of books on etiquette. He works as a consultant in the field of communication and etiquette, organizes lectures for managers of companies and offices and for the general public.