Patricia Jakešová is an expert in retail management and related areas. During her professional career, she has worked in leading positions in leading international retail companies operating on the Czech and Slovak markets. She also has experience working on the Ukrainian market. Thanks to working in a technology company, she has knowledge in the field of information technology, digitization and automation with a focus on retail and logistics. She specializes in retail processes related to the circulation and purchase of goods, assortment and supplier portfolio management, category management, and solutions aimed at optimization, automation, and all this from the point of view of the use of artificial intelligence. Currently, she is responsible for business development at Shopsys, corporate process consulting, moderating and helping to prepare professional conferences. She graduated in marketing communication from the University of Finance and Administration in Prague, where she also works as a teacher. At this school, she initiated the introduction of the subject retail management and e-commerce.